The approach we are taking with this project is light-hearted, super-informative, eye-opening, and challenging. But we are doing it with a good heart and comedy. The project should play more like a feel-good version of Morgan Spurlock’s Super Size Me or a less aggressive version of a Michael Moore documentary. Since our goal is to ultimately explore the options that people have for health and fitness, the scope of our documentary is pretty wide.
In the way that Food, Inc. and Freakonomics both use their information to bring things to light that you may not have known about in the modern world, both for food production and on other topics, we are using the documentary to educate people about the different options out there, the choices they can make in the modern world to stay healthy, how to get the right results for their body, and how to make a lasting change. It’s inspiring, and educational in a way that will make sense to the viewer so they can walk out of the movie feeling good about themselves, about their potential to change, and more.